About

Hey, my names Alexander and here's why I started my brand, it's very much a personal story that Is a bit hard to share but here we go...

Growing up I felt like my body was disgusting, I hated it, it was bony, I was called a skeleton but I was constantly in hospital, my health was never any good so neither was my weight. I went to a nutritionist at one point but that didn't help much either, I never really understood what was going on.

My health problems as a kid lead to me being really skinny and short, so nothing fit me. When I was 16 I had to wear clothes for 12/13 year olds which really rocked my confidence and self-esteem, I wasn't able to express myself and who I was for the longest time because of this. I couldn't wear clothes that I wanted to wear as it was all for younger people and clothes for my age just looked ridiculous. Luckily I grew taller later on but for it really lived with me even as I grew into myself and even in my late teens to early 20's I couldn't express myself until I started making my designs and trying out styling and makeup in my room.

As I started to research fashion I found that actually, most clothes today aren't made to fit any of us properly, they're standard sizes for everyone, and as you know every brand is different and can look better or worse on you.

This is what sparked my desire to learn bespoke tailoring at London College of Fashion, where I'm learning how to craft garments that are moulded to your individual body to make you look stunning, to highlight your beauty and show the radiance that you can emit through clothes that actually fit you properly. This is what I'm bringing back to you, because I want you to feel empowered in the clothes you wear.

I grew up in East London, left school at 16 with no qualifications and started working, going through many different industries from construction, to hospitality, to healthcare. At 23 after finishing an apprenticeship in Organisational Development in the NHS I launched Alexander Night. After 4 years of building the brand I have now entered the University of the Arts London, London College of Fashion to study Bespoke Tailoring and learn traditional tailoring techniques passed down through Savile Row tailors.

Step into my world, where fashion becomes a journey of self-discovery and liberation.​​​